Expert management support that your business needs to create programs that inspire well-being and well-informed audiences

I have expertise in cross-platform media, including mobile phone technology that creates animated special effects. My approach is to explore new ways to reach, serve and convert audiences through innovative storytelling techniques. With a bias toward bringing authentic value to the real, physical world, I love print media and good journalism, art and architecture, and initiatives that support healthy lifestyles, learning and education. My favorite digital projects take a mobile-first approach, and they aim for organic growth through basic discovery strategies. Read on to see some of my areas of cross-functional expertise, or get in touch to skip out of a media-tech rut.

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About

Gillian Barth is a journalistically-minded business operator and entrepreneur. Her experience comes from years of working with editors, writers, videographers, designers and engineers to deliver informative and engaging media for the public good. Academically, she chose to pursue a Bachelor of Arts in the Comparative History of Ideas program at the University of Washington followed by a Master of Science in Publishing: Digital and Print Media at New York University.

Gillian founded GL Barth Consulting Lab as a sole-proprietorship in 2016. Her consumer-facing work falls into the Lifestyle sector; she also services enterprise clients through writing assignments in nonfiction, video editing projects across categories and software management. She is currently working on a go-to-market plan for a literary product package.

Annual Investment

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Operations

• Business development •

• Campaign oversight •

• Market research •

• Pitch decks •

• Product development •

• Case studies •

• Data reporting and analysis •

• Client relations •

Special Projects

• Pilot programs •

• Discovery phases and testing •

• Production planning for cross-platform launches •

• Troubleshooting and bug testing •

• Staff mentorship and training •

• Vendor management •

• Go-to-market roadmap •

• Emerging technology use case development •

Journalism

• Writing and story packaging for print, desktop, tablet, mobile and social •

• User journey mapping •

• Editorial product research, vetting and selections •

• Storytelling with augmented reality and virtual reality •

• Video direction •

• Fact checking •

• Manuscript editing •

Portfolio

I have collaborated with consumer-facing brands such as PEOPLE StyleWatch, Essence, InStyle, Consumer Reports, Allrecipes, Town & Country and This Old House Ventures (once a staff member), as well as book publishers like Simon & Schuster and Rodale Books. Read on to see work samples.

Tech  Writing  Video